Everywhere is what you make of it. Des Moines has great stuff that would be cool anywhere. RAYGUN would be cool in any city. I will put our humor and style up against anyone in the country. Gong Fu Tea would be cool in any city. Same for Eden, for Seed, for Domestica, for Ichi Bike, for Zombie Burger. It’s not just “cool for Des Moines.”We need to stop worrying so much about national lists, about marketing campaigns, or about attracting outside businesses. We just need to support the talent we already have, and encourage talented people who are already here but not doing anything to do something.There is an ocean of untapped talent in Des Moines.