Melton: Oh, Christ! Yeah, exactly, I couldn’t do that. I had to do something right away. I said in the article that I wrote for The Loop magazine, when Steve asked you a question you didn’t ramble and whatever you did, you didn’t make up an answer. And if you didn’t know, you said that you didn’t know. And more importantly, you told him when you would have an answer.
So sometimes, when you would get these emails, you’d had to be blunt and say: “I don’t know. Here’s what I’m doing to get you that answer and when I expect it”, you said as your kids were begging you to go out and see this nice sight in France or wherever the hell you were at. I mean, that’s just what you did.
And I have sometimes have young people come up to me today and ask me about being successful in this business. And part of it is just dumb luck, being in the right place at the right time. Thank God I listened to my wife when I took that job at Apple.
But the other thing is, you have to realize to really be successful to a sin, it’s kind of a Faustian bargain you make. If you’re not willing to pay that price, it’s not gonna come to you. I hate to say that. And so you have to ask yourself, is that really the way you wanna live your life? ’Cause it’s not like I recommend it, either. You have to think long and hard about that.
And I know I’ve read a lot of studies how this is a stupid way for the tech industry to function. And that’s certainly true. But this happens all over, and it’s not just the tech industry, it’s just I think in the tech industry it’s on steroids […]. But damn, there is no way you can cruise through a job at Apple, Inc. That just does not happen for anybody I’ve ever seen.
The fact is that most of us are wandering around, scared shitless, wondering what the fuck’s going to happen next. That’s as true when you’re 11 as it is when you’re in your 40s. It’s one reason that people feel very discouraged or disinclined to try new things—they feel like it’s not for them.
I understand that you’re asking me this because you’re trying to get the narrative, but my narrative is that I’ve never known what’s coming next—I still don’t. I fell down the right set of stairs and have been surrounded by people who have picked me up and said, “Let’s try this again.” It’s been one anxious block of uncertainty after another.
Brent Coker, who studies online behavior at the University of Melbourne in Australia, found that people who engage in “workplace Internet leisure browsing” are about 9 percent more productive than those who don’t. Last year, Jonathan Schooler, a psychology professor at the University of California, Santa Barbara published with his doctoral student Benjamin Baird a study called Inspired by Distraction. It concluded that “engaging in simple external tasks that allow the mind to wander may facilitate creative problem solving.”
Schooler gave participants a series of “unusual uses tasks” (UUTs), which asked them to invent as many different uses as they could for a mundane object. The more original the responses, the more creativity they were demonstrating. After performing a baseline test, participants were divided into groups and given different 12-minute “incubation” periods. These consisted of either a demanding memory task, an undemanding memory task that allowed for mind-wandering, or total rest. A fourth group had no incubation interval at all. Then all four groups were presented with more UUTs, which involved at least one object from the first round. The group that had been given a non-demanding incubation task showed the most-improved UUT scores.
Experiences can have a much bigger impact on people’s happiness than things, and a big part of that happiness lies in looking forward to the experience that you are going to have.
I have very little understanding of these brands, but I get the concept; I like it.
Imagine yourself in my make-believe Louboutins. If you have a bunch of other stuff lying around, filling up your home, adding to the clutter, how can you value your Birkin when it is surrounded by other things that are vying for your attention, removing your awareness from this object that you adore so much?The point is to remove all the extraneous stuff so that you can have the space – literally and figuratively – to focus all of your energy on the things that you value the most. There’s nothing minimal about this shift. It’s simple, it’s small, but it makes a world of difference. It has the capacity to encourage an expansion, not a contraction, of how you view your surroundings.
Workaholics are driven by fear, and I have not found myself in a position where I need to spend six or eight more hours at work because I’m trying to make everything okay.
If you’re in this frame of mind and need control, being a workaholic is a socially acceptable way to try to achieve that. Your boss thinks it’s great, and you can get a raise for doing it. In the short run, it works really well because you can — at some level — control what you’re doing and keep pushing the ball forward. You get into trouble when you get better at your work, and there’s an increase in the number of people who want to interact with you and have you do more. So this kind of working method doesn’t scale— you end up exploding.