The Graveyard Slot is an inverse inflection point in the profit curves of two very different businesses. For local TV stations, the juice isn’t worth the squeeze. Producing content to air on these hours would cost more than it would return. Selling the timeslot for pennies on the dollar isn’t ideal, but it’s a better alternative to airing color bars or going dark.
But for certain companies – the kinds of companies who make Snuggies and ShamWows – the Graveyard is primetime. It’s dirt-cheap media space. It’s highly efficient for testing products and messaging against targeted consumer segments. It’s the perfect perch for Perfect Polly, the plastic parakeet with a swiveling head and a chirp like a 1980s car alarm. It’s the choicest real estate for the SnapNPump, a vacuum sealer for sandwich bags. And it’s pretty much the only timeslot socially acceptable for the UroClub, a nine iron golf club that doubles as a portable urinal.
Today I bought a set of 14 Krueger fiberglass stacking chairs, found on Craigslist. While I wish they had been Eames, I’m not going to complain; their price and condition makes them great all-around use chairs (and for the price and condition I don’t need to worry about their collect-ability, instead enjoying them for their comfort and aesthetic). In my review of the chairs I came upon this great video from Herman Miller on production of their fiberglass chairs.
With its friendly people, rolling scenery, and covered bridges etched with history, I can’t help but recommend a day trip to Winterset and Madison County. Not because you can get away from it all and experience life like it used to be in a simpler time as a lot of the marketing might suggest, but rather because you can experience life as it exists in this moment.
Along with most of my city-mates, I’ll say it’s good to call Madison County home. Via The magic of Madison County | Iowa Now – The University of Iowa.