“LOCAL” DOES NOT EQUAL “GOOD.”
Local equals local. For instance, there are many coffee shops around. One of the local coffee shops invariably has a huge line, and locals know to go there only if you have some extra time. The coffee is good, but not amazing. Are they extra kind there? No. Do they greet people? No.
The local Dunkin Donuts is faster. They’re not much more kind (I mean, they’re not unkind, but they just do what they do with little beyond the script). Is that good? Depends on what you want.