When I jumped into the world of smartphones I knew there’d be no turning back—the ability to create and consume content anywhere is a concept that’s easy to embrace and hard to let go. I’ll be coming back to this article for a more complete read but agree that content, when possible, should be prepared with the intention of orbital use—creating content once to deliver seamlessly to/in multiple devices/formats saves work in preparing content for all these devices and is a huge benefit to the consumer (I get it *my way).

http://www.alistapart.com/articles/orbital-content/