content strategy Archives - Phil.tv https://phil.tv/tag/content-strategy/ emedia, family, and hobby news from Phillip Zacharias Tue, 29 Jan 2013 16:40:39 +0000 en-US hourly 1 https://wordpress.org/?v=6.9.4 https://phil.tv/wp-content/uploads/2013/05/ms20_selfPortrait3-150x150.jpg content strategy Archives - Phil.tv https://phil.tv/tag/content-strategy/ 32 32 Preparing Websites For The Unexpected | Smashing Mobile https://phil.tv/preparing-websites-for-the-unexpected-smashing-mobile/ https://phil.tv/preparing-websites-for-the-unexpected-smashing-mobile/#respond Tue, 29 Jan 2013 16:40:39 +0000 http://phil.tv/?p=1189 Preparing Websites For The Unexpected | Smashing Mobile.

To ask “what makes content mobile-friendly?” misses the point. Ask instead, “what makes content flexible?” and we address many problems at once.

  1. Don’t sacrifice content for a new medium.
  2. Make it usable.
  3. Prevent (or at least minimize) similar problems in the future.

Factors that influence importance (of content) include:

  • Timeliness
  • Proximity
  • Scope
  • Scale

Moving Forward: the goal is not just to reinvent what you have, but to see it with new eyes.

  • Delete the website’s home page.
  • Practice repurposing.
  • Consider variations of metadata.
  • Find elevator pitches.
  • Substitute suggestions for instructions in content.
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