Preparing Websites For The Unexpected | Smashing Mobile

Preparing Websites For The Unexpected | Smashing Mobile.

To ask “what makes content mobile-friendly?” misses the point. Ask instead, “what makes content flexible?” and we address many problems at once.

  1. Don’t sacrifice content for a new medium.
  2. Make it usable.
  3. Prevent (or at least minimize) similar problems in the future.

Factors that influence importance (of content) include:

  • Timeliness
  • Proximity
  • Scope
  • Scale

Moving Forward: the goal is not just to reinvent what you have, but to see it with new eyes.

  • Delete the website’s home page.
  • Practice repurposing.
  • Consider variations of metadata.
  • Find elevator pitches.
  • Substitute suggestions for instructions in content.

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