We all remember a time when we understood that intuitively. We were probably six or seven. We were encouraged to draw, to paint, to sing, to build things out of other things, and it never occurred to us that being good at any of it was relevant.
But as we grew older, we found that all of our creative pursuits were tethered to achievement and it was a waste of time, if not an embarrassment, to spend energy on creative projects that couldn’t be displayed or judged worthwhile or result in professional gain. This is a shame.
What it means in practice is that we tend to spend free time consuming culture instead of making it. Instead of writing a story or attempting to paint something or learning a piece of music, we watch TV or go to a movie.